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The bleaching of chemical pulps has the potential to cause significant environmental damage, primarily through the release of organic materials into waterways. Pulp mills are almost always located near large bodies of water because they require substantial quantities of water for their processes. An increased public awareness of environmental issues from the 1970s and 1980s, as evidenced by the formation of organizations like Greenpeace, influenced the pulping industry and governments to address the release of these materials into the environment.
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